Design is a crucial element of innovation, encompassing the aesthetic, functional, and ornamental aspects of a product or creation. It plays a pivotal role in defining the uniqueness and identity of various products, ranging from consumer goods to industrial designs. The importance of design cannot be overstated, as it contributes to brand recognition, consumer appeal, and, ultimately, market success. In this context, the protection and registration of design become paramount. Design infringement and passing off can compromise the integrity of a design, leading to financial losses and reputational damage. Therefore, the process of design registration serves as a fundamental tool to safeguard the intellectual property rights associated with a design.


1. Aesthetic Appeal: Design is often the first aspect of a product that consumers notice. It influences their purchasing decisions and contributes to a product’s visual appeal.

2. Brand Identity: Unique and well-designed products help build a strong brand identity. Consumers associate the design of a product with the brand itself.

3. Market Differentiation: In a competitive market, distinctive designs set products apart from competitors, helping businesses establish a niche and attract customers.

4. Intellectual Property Protection: Registering a design provides legal protection against unauthorized use, ensuring that the design’s creator or owner has exclusive rights to it.

5. Prevention of Infringement: Registration of a design acts as a deterrent against potential design infringement, offering legal remedies for violations.

6. Consumer Confidence: Design registration can instill confidence in consumers that the product is genuine, as it signifies the product’s commitment to quality and authenticity.


Design registration is a critical step in safeguarding the unique visual and aesthetic aspects of your products or creations. Whether you’re an individual, a business, or a creator, preserving your intellectual property is paramount in today’s competitive landscape. Here’s an exclusive overview of the services we offer under design registration:

1. Design Assessment: Our journey begins with a meticulous evaluation of the eligibility of your design for registration. We assess the originality and distinctiveness of your design to ensure it meets the criteria for protection. This step is essential in preventing potential infringement.

2. Design Search and Analysis: In a world filled with creative endeavours, it’s crucial to be aware of existing designs that might be similar to yours. Our proficient team conducts thorough searches to uncover any designs that could potentially lead to infringement or passing off. This knowledge empowers you to make informed decisions regarding your design registration.

3. Design Application Preparation: Crafting a technically sound design registration application is vital. We provide expert assistance in preparing a comprehensive application that includes detailed drawings, descriptions, and other essential documentation required for registration. This helps solidify your protection and deter potential infringers.

4. Filing and Prosecution: From submission to communication with design offices, we manage the entire application process. Our experts are diligent in responding to inquiries and requests from examiners, ensuring the smooth progression of your application and reducing the risk of infringement.

5. Design Renewals and Maintenance: To maintain the continuous protection of your design, regular renewals are crucial. We keep a close eye on renewal deadlines and ensure timely payments, reducing the risk of infringement through lapses in protection.

6. Design Enforcement: Unfortunately, design infringement and passing off can occur. In such cases, we provide guidance and support for the enforcement of your design rights. This includes the preparation and dispatching of cease-and-desist letters, negotiations for settlements, and pursuing legal action when necessary to combat infringement effectively.

7. Licensing and Commercialization: Monetizing your registered designs is a reality with our assistance. We help negotiate licensing agreements and commercialization deals, ensuring that your rights are respected, and you are justly compensated. This can be a valuable strategy for both protection and preventing unauthorized use of your designs.

8. Design Counselling: Our experts offer strategic guidance on design selection, protection, and branding. This guidance empowers you to make informed decisions that not only enhance the value of your design assets but also minimize the risk of infringement or passing off.

In conclusion, our design registration services are designed to protect your creative assets, whether it’s from infringement, passing off, or other threats. We meticulously guide you through the intricacies of design registration to ensure your rights are protected and respected. Don’t leave your unique creations vulnerable – let us help you secure and maintain your design registrations effectively.


When it comes to protecting the visual and aesthetic aspects of your products or creations, design litigation plays a vital role. In the world of intellectual property, disputes related to “infringement,” “passing off,” and “registration” are common, and our design litigation services are meticulously crafted to address these challenges effectively. Here’s a comprehensive overview of the services we offer in the realm of design litigation:

1. Case Assessment: Our journey begins with a thorough assessment of your design litigation case. We meticulously scrutinize the strength of your design rights, the extent of alleged infringement, and any potential issues related to registration.

2. Cease and Desist Letters: In cases of design infringement and passing off, we excel at crafting and delivering cease and desist letters. These assertive missives demand the immediate cessation of infringing activities and may serve as a precursor to negotiation and resolution, addressing issues related to infringement.

3. Mediation and Negotiation: Wherever possible, we explore alternative dispute resolution methods, such as mediation and negotiation, with the aim of reaching mutually agreeable settlements. These approaches can help resolve issues related to infringement and passing off without the need for full-scale litigation.

4. Design Infringement Lawsuits: In instances where negotiation proves ineffective or isn’t a viable option, we are fully prepared to initiate and skillfully manage design infringement lawsuits on your behalf. This includes the drafting of legal complaints, gathering evidence, and providing unwavering representation in court to address infringement concerns.

5. Defending Against Infringement Claims: When facing allegations of design infringement and passing off, our legal prowess shines as we provide a robust defence. We assess the claims against you, formulate compelling counterarguments, and stand as your stalwart representatives throughout the litigation process.

6. Discovery and Evidence Gathering: In design litigation, the discovery process is integral. We actively engage in evidence collection, witness depositions, and the construction of a compelling case to fortify your design rights and address issues related to infringement and passing off.

7. Expert Witnesses: When necessary, we can enlist expert witnesses with specialized knowledge in design, aesthetics, and industry-specific expertise to bolster your case, particularly when issues related to registration are at stake.

8. Injunctions and Temporary Restraining Orders: We vigorously pursue injunctions and temporary restraining orders when circumstances demand it. These legal tools are employed to immediately halt infringing activities, effectively preventing further harm to your design rights and addressing issues related to infringement.

9. Damages and Remedies: Our pursuit extends to seeking monetary damages and appropriate remedies for design infringement and passing off, with the goal of securing just compensation for your losses and addressing the diminution of value inflicted upon your design.

10. Appeals: In cases where a trial-level decision does not align with your interests, our capacity to handle the appellate process comes into play. We present compelling arguments and diligently work to overturn unfavourable judgments on appeal, addressing issues related to registration and infringement.

In conclusion, our design litigation services are dedicated to safeguarding the visual and aesthetic aspects of your creations. We work tirelessly to protect your interests and to resolve disputes in the most favourable and cost-effective manner possible, whether through negotiation, litigation, or alternative dispute resolution methods. Whether the concern is infringement, passing off, or registration, we’re here to ensure that your intellectual property rights are upheld and protected.